CO2 supercritical extraction is what happens when your tooth is extracted by a really judgmental dentist…
Nah. Just kidding! As you might expect (given how much we bang on about it) CO2 supercritical extraction is really important to us. In many ways, it sums up who we are and what we're trying to achieve with our natural skincare and makeup - namely, to create products which not only look and feel great, but which are truly good for your skin, no matter whether your skin is sensitive, dry, oily, or in that magical land in-between.
So, what is supercritical extraction, exactly? Well, this is where things get a bit sciency, but in a nutshell, CO2 extraction is a breakthrough in herbal extraction; the cleanest, purest way to extract all of a plant's goodness and deliver it to your skin.
Nope. No way. Uh uh. Not ever.
There are approximately 20,000,121,091,000,000,000 reasons (that's 20 quintillion to the uninitiated, which is the number of animals estimated to exist on our planet) why all our products are cruelty free and why we would never test on animals, but let's drill it down to this:
TESTING ON ANIMALS IS UNNECESSARY AND BARBARIC.
We make great natural skincare and makeup, using the very best organic ingredients, and we do so by employing exacting methodologies in our manufacturing plant, and by testing on ourselves (which might sound brave, but it so isn't... because we only work with natural and organic ingredients, the only adverse reaction we have to worry about is whether a new shade or color suits our skin tone!).
Please don't get us started on GMOs. Let's just say we're not a fan...
No. Wait! Actually, you know what? Let's get started. This isn't something we should step over.
GMOs are organisms that have been genetically altered in some way. Generally, this is done to make crops more resistant to disease, or to help them survive the toxic chemicals that we routinely spray them with (chemicals which are strong enough to kill the weeds around the GMOs, or the insects which feed off them, but not the GMOs themselves).
That's fun, right? Mother Nature has worked for millions of years to get something right and we undo it in a heartbeat. What could possibly go wrong?
Well, this. According to the American Academy of Environmental Medicine (https://www.aaemonline.org/gmo.php), several animal studies have shown that there are serious health risks associated with eating genetically-modified foods, with links established to an increase in allergies, asthma, intestinal damage, and inflammation.
All our makeup and skincare is gluten free. It's more a preventative measure than anything - the jury is still out on whether the topical application of beauty products with gluten in them can adversely affect those with gluten allergies - but we prefer to err on the side of safe, rather than sorry, and offer organic makeup and skincare that is free of gluten.
Perhaps the major concern for those with a gluten sensitivity is the prospect of ingesting beauty products which contain gluten. Because gluten is hydrating and contains antioxidants, it is sometimes used not only in face moisturizers, but also lipsticks.
Given that the average woman ingests more than a kilogram of lipstick in her lifetime, if you have a gluten sensitivity (or indeed, an aversion generally to consuming synthetic chemicals), then we recommend you look for natural, organic lipsticks (and other cosmetics!) that are gluten free and free of chemical nasties.